Privacy & Disclaimer

This website is the property of ALPINA BELGIUM.

Contact details:

  •        459-463 Menenstraat, 8560 Wevelgem
  •        Enterprise number: BE 0446.974.020
  •        E-mail:
  •        Tel.: +32 56 41 34 55

ALPINA BELGIUM attaches great importance to the privacy of its customers. In this regard, ALPINA BELGIUM wishes to inform and respect its customers as much as possible and to give them control of their data. ALPINA BELGIUM wishes to treat customer data responsibly and use their data only to maximise their experience on the site. ALPINA BELGIUM discusses in detail below what types of data will be collected, why and for how long and what you can do if you want to make any changes.

Intellectual property

The content of this site, including brands, logos, images, names and texts, is protected by intellectual rights and belongs to ALPINA BELGIUM or entitled third parties.


The information on the website is of a general nature. This information is not tailored to personal or specific circumstances and therefore cannot be construed as personal, professional or legal advice.

ALPINA BELGIUM makes great efforts to make the information on the website as complete, correct and accurate as possible. Errors may nonetheless occur. If the information is incorrect or some information is not available, ALPINA BELGIUM will rectify this as promptly as possible.

However, ALPINA BELGIUM may not be held liable for any harm resulting from the use of the information on this site. If you find any errors in the information on the site, you can contact us at

The content of the site may be changed or supplemented at any time without notice. ALPINA BELGIUM gives no guarantees of the proper functioning of the website and may not be held liable for any malfunction or temporary (un)availability of the website. ALPINA BELGIUM may not be held liable for any harm attributable to the use of this site.

The website may contain hyperlinks to other websites or pages. The inclusion of links to such websites or pages does not imply approval of their content.

Privacy policy

ALPINA BELGIUM processes personal data in accordance with the present privacy statement. If you have any further queries or comments concerning our privacy policy, you can contact us at

Processing of personal data

ALPINA BELGIUM collects and processes personal data for the purpose of account and order management. This includes customer administration, the follow-up of orders and deliveries, invoicing, after-sales service and direct marketing. These are the data that you enter yourself via the website or that you transmit to us in some other way (via social media, by e-mail, by telephone, by post or on our company premises).

The personal data we collect include:

  • Your contact details (name, place of residence, e-mail, telephone number)
  • Your bank details when you make an online purchase
  • The technical data that identify you (see the section on cookies)
  • Your website use (see the section on Google Analytics)

If this is necessary to achieve the predetermined objectives, for example to send a package, the customer’s data will be shared with partners who are directly or indirectly linked to ALPINA BELGIUM. ALPINA BELGIUM will take measures to protect your data.

Legal basis of processing

Personal data are processed on the basis of article 6.1 of the General Data Protection Regulation of 27 April 2016 that you can read below. In addition, the Privacy Law of 8 December 1992, the Electronic Communications Law of 13 June 2005 and the implementing decisions also regulate the protection of your personal data.

6.1. Processing is lawful only if and to the extent that at least one of the following conditions is met:

  1. a) the data subject has consented to the processing of his personal data for one or more specific purposes;
  2. b) the processing is necessary for the performance of a contract to which the data subject is party or to take measures at the request of the data subject before a contract is concluded;
  3. c) the processing is necessary to comply with a legal obligation that is imposed on the controller;
  4. d) the processing is necessary to protect the vital interests of the data subject or of another natural person;
  5. e) the processing is necessary for the performance of a task carried out in the public interest or of a task within the framework of the exercise of the official authority vested in the controller;
  6. f) the processing is necessary to defend the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

You can read your rights at, and if you wish to lodge a complaint you can do so for Belgium through the Commission for the Protection of Privacy at 35 Drukpersstraat, 1000 Brussels, or via the e-mail address It is always best to attach a copy of your identity card if you wish to lodge a complaint.

For complaints in the United Kingdom you can visit the website or lodge a complaint via or

Use of data for direct marketing

Your data may also be used for direct marketing if you have given your consent in advance. You are entitled at any time to object free of charge to any and all processing of personal data relating to marketing. By direct marketing we mean a form of marketing that is personalised or that is aimed at a specific target group, such as newsletters and remarketing.

As regards the results of this type of marketing, you will not be analysed as a person. Rather, we consider general trends. This information is used to gauge your interests and to focus more on what interests you on our website or in our newsletters. In addition, ALPINA BELGIUM may make you offers based on your preferences.

When you register on our website for the first time, you can choose whether or not you want to receive this type of marketing. If you no longer wish to receive our messages, you can unsubscribe at a later date.

Right of access, rectification and erasure of personal data

The customer is entitled to access his personal data and to rectify, erase and restrict incorrect or incomplete data. He is also entitled to object to the processing thereof on the basis of the aforementioned article 6.1.

The customer is entitled to receive a copy of his personal data. The customer must himself adjust the settings of his customer account and/or send an e-mail to

Storage period

The personal data that are processed for customer management will be stored for the period required to meet the legal requirements. The storage period may differ depending on the purpose, for example to comply with statutory obligations (7 years for accounting and tax purposes) or legal obligations (a maximum of 10 years). These archived data are of course accessible only to a limited extent.

The use of cookies

Apart from the data that you voluntarily share with ALPINA BELGIUM, cookies may be placed on the hard drive of your computer when you visit the site. A cookie is a text file that is installed by the server of a website in the browser of your computer or on your mobile device when you consult a website. Cookies cannot be used to identify persons; a cookie can identify only a machine.

Types of cookies

First-party cookies are technical cookies that are used by the site itself. They are designed to ensure optimum functioning of the site. Your settings or the data you enter will be remembered by the site. This means that you will not have to re-enter your details each time you visit the site.

Third-party cookies are cookies that are not set by the website itself but by third parties, for example Facebook or Google Analytics. The visitor to the site must first give his consent to this type of cookie.

You can configure your internet browser in such a way that cookies are not accepted, you get a warning when a cookie is installed or the cookies are subsequently removed from your hard drive. Remember that in that case certain graphic elements cannot be displayed correctly or you will not be able to use certain applications.

You can configure your cookie settings for:

By using our website, you agree to our use of cookies.

Data collection by Google

This website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to analyse behaviour on sites. The information generated by the cookie about your website use, including your IP address, is transferred to Google’s servers in the United States.

Google uses this information to track your use of the website, to compile reports on website activity and to offer other services relating to website activity and internet usage. You can find out more about Google’s data collection process on their privacy and terms page.

Google can give this information to third parties if Google is legally obliged to do so or if these third parties process the information on behalf of Google. Google will not combine your IP address with other data. You can refuse the use of cookies by choosing the appropriate settings in your browser.

By using this website you consent to the processing of the information by Google in the manner and for the purposes described above. If you wish to prevent Google from tracking you, you can install an add-on in your browser.

ALPINA BELGIUM also uses Google Adwords, a service that places advertising copy on Google and on related sites, for example YouTube. You can at any time manage and adjust your preferences with regard to ads.

In addition to Google, ALPINA BELGIUM uses other programs to track user behaviour. The data that are stored here are data that you yourself submitted to us in forms. You can unsubscribe at any time.